LEADER 02028nam  2200469   450 
001 9910137091603321
005 20230621140047.0
010   $a1000028159
035   $a(CKB)3710000000824817
035   $a(oapen)https://directory.doabooks.org/handle/20.500.12854/44459
035   $a(EXLCZ)993710000000824817
100   $a20160822c2012uuuu  uu             |
101 0 $aeng
135   $aurmn|---annan
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aCustomer intimacy analytics $eleveraging operational data to assess customer knowledge and relationships and to measure their business impact /$fby François Habryn
210   $cKIT Scientific Publishing$d2012
210  1$aKarlsruhe :$cKIT Scientific Publishing,$d2012
215   $a1 online resource (356 pages)$cillustrations
311 08$aPrint version: 9783866448483 
320   $aIncludes bibliographical references.
330   $aThe ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
517   $aCustomer intimacy analytics
606   $aCustomer intimacy 
606   $aBusiness analytics
606   $aSocial networks
610   $aServices
610   $aSocial Networks
610   $aBusiness Analytics
610   $aCustomer Intimacy
610   $aStrategy
615  0$aCustomer intimacy .
615  0$aBusiness analytics.
615  0$aSocial networks.
700   $aHabryn$b François$0963728
801  0$bUkMaJRU
906   $aBOOK
912   $a9910137091603321
996   $aCustomer intimacy analytics$92185403
997   $aUNINA