Global electronic commerce : theory and case studies / / J. Christopher Westland, Theodore H.K. Clark

• Autore: Westland J. Christopher
• Pubblicazione: Cambridge, Massachusetts : , : MIT Press, , c1999; [Piscataqay, New Jersey] : , : IEEE Xplore, , [1999]
• Descrizione fisica: 1 PDF (xi, 592 pages) : illustrations
• Disciplina: 658.8/00285
• Soggetto topico: Electronic commerce
• Altri autori: ClarkTheodore H. K
• Note generali: Title from title screen.
• Nota di bibliografia: Includes bibliographical references (pages [581]-585) and index.
• Sommario/riassunto: Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.
• Titolo autorizzato: Global electronic commerce
• ISBN: 0-585-23821-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910260658103321
• Lo trovi qui: Univ. Federico II