LEADER 02694nam 2200541 450 001 9910260658103321 005 20221206164513.0 010 $a0-585-23821-9 035 $a(CKB)111000211173738 035 $a(CtWfDGI)bkb00000202 035 $a(SSID)ssj0000163316 035 $a(PQKBManifestationID)11167017 035 $a(PQKBTitleCode)TC0000163316 035 $a(PQKBWorkID)10126141 035 $a(PQKB)11068115 035 $a(CaBNVSL)mat06267449 035 $a(IDAMS)0b000064818b446d 035 $a(IEEE)6267449 035 $a(WaSeSS)Ind00065883 035 $a(MiAaPQ)EBC6243334 035 $a(EXLCZ)99111000211173738 100 $a20151229d1999 uy 101 0 $aeng 135 $aurzn|||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGlobal electronic commerce $etheory and case studies /$fJ. Christopher Westland, Theodore H.K. Clark 210 1$aCambridge, Massachusetts :$cMIT Press,$dc1999. 210 2$a[Piscataqay, New Jersey] :$cIEEE Xplore,$d[1999] 215 $a1 PDF (xi, 592 pages) $cillustrations 300 $aTitle from title screen. 311 $a0-262-28601-7 311 $a0-262-23205-7 320 $aIncludes bibliographical references (pages [581]-585) and index. 330 $aOver the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services. 606 $aElectronic commerce 615 0$aElectronic commerce. 676 $a658.8/00285 700 $aWestland$b J. Christopher$0721022 701 $aClark$b Theodore H. K$01207910 801 0$bCaBNVSL 801 1$bCaBNVSL 801 2$bCaBNVSL 906 $aBOOK 912 $a9910260658103321 996 $aGlobal electronic commerce$92786740 997 $aUNINA