02694nam 2200541 450 991026065810332120221206164513.00-585-23821-9(CKB)111000211173738(CtWfDGI)bkb00000202(SSID)ssj0000163316(PQKBManifestationID)11167017(PQKBTitleCode)TC0000163316(PQKBWorkID)10126141(PQKB)11068115(CaBNVSL)mat06267449(IDAMS)0b000064818b446d(IEEE)6267449(WaSeSS)Ind00065883(MiAaPQ)EBC6243334(EXLCZ)9911100021117373820151229d1999 uy engurzn||||||txtccrGlobal electronic commerce theory and case studies /J. Christopher Westland, Theodore H.K. ClarkCambridge, Massachusetts :MIT Press,c1999.[Piscataqay, New Jersey] :IEEE Xplore,[1999]1 PDF (xi, 592 pages) illustrationsTitle from title screen.0-262-28601-7 0-262-23205-7 Includes bibliographical references (pages [581]-585) and index.Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.Electronic commerceElectronic commerce.658.8/00285Westland J. Christopher721022Clark Theodore H. K1207910CaBNVSLCaBNVSLCaBNVSLBOOK9910260658103321Global electronic commerce2786740UNINA