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Record Nr. |
UNINA9910260658103321 |
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Autore |
Westland J. Christopher |
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Titolo |
Global electronic commerce : theory and case studies / / J. Christopher Westland, Theodore H.K. Clark |
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Pubbl/distr/stampa |
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Cambridge, Massachusetts : , : MIT Press, , c1999 |
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[Piscataqay, New Jersey] : , : IEEE Xplore, , [1999] |
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ISBN |
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Descrizione fisica |
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1 PDF (xi, 592 pages) : illustrations |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references (pages [581]-585) and index. |
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Sommario/riassunto |
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Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services. |
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