Political campaigns and political advertising : a media literacy guide / / Frank W. Baker ; foreword by David Considine
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| Autore: |
Baker Frank W
|
| Titolo: |
Political campaigns and political advertising : a media literacy guide / / Frank W. Baker ; foreword by David Considine
|
| Pubblicazione: | Santa Barbara, Calif. : , : Greenwood Press, , c2009 |
| New York : , : Bloomsbury Publishing (US), , 2024 | |
| Descrizione fisica: | 1 online resource (xxvi, 196 p. ) : ill. ; |
| Disciplina: | 324.70973 |
| Soggetto topico: | Advertising, Political - United States |
| Media literacy - United States | |
| Political campaigns - United States | |
| Soggetto geografico: | United States Politics and government 21st century |
| Classificazione: | AP 17340 |
| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Foreword / David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index. |
| Titolo autorizzato: | Political campaigns and political advertising |
| ISBN: | 979-84-00-69786-9 |
| 0-313-34755-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910792042703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |