{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":20,"n_cols":5,"rows_kept":20,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[5,2,5,3],[7,2,7,3],[8,2,8,3],[9,2,9,3],[10,2,10,3],[14,2,14,3],[15,2,15,3],[19,2,19,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910792042703321"]
[null,null,"Autore",null,"Baker Frank W"]
[null,null,"Titolo",null,"Political campaigns and political advertising : a media literacy guide / / Frank W. Baker ; foreword by David Considine"]
[null,null,"Pubbl/distr/stampa",null,"Santa Barbara, Calif. : , : Greenwood Press, , c2009"]
[{"$nulls":4},"New York : , : Bloomsbury Publishing (US), , 2024"]
[null,null,"ISBN",null,"979-84-00-69786-9"]
[{"$nulls":4},"0-313-34755-7"]
[null,null,"Descrizione fisica",null,"1 online resource (xxvi, 196 p. ) : ill. ;"]
[null,null,"Classificazione",null,"AP 17340"]
[null,null,"Disciplina",null,"324.70973"]
[null,null,"Soggetti",null,"Advertising, Political - United States"]
[{"$nulls":4},"Media literacy - United States"]
[{"$nulls":4},"Political campaigns - United States"]
[{"$nulls":4},"United States Politics and government 21st century"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Foreword / David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index."]