02992nam 2200745 a 450 991079204270332120100104130035.0979-84-00-69786-90-313-34755-710.5040/9798400697869(CKB)2560000000101113(MH)012514519-5(SSID)ssj0000712682(PQKBManifestationID)12249032(PQKBTitleCode)TC0000712682(PQKBWorkID)10645272(PQKB)11200554(Au-PeEL)EBL2068402(CaPaEBR)ebr11057267(CaONFJC)MIL787791(OCoLC)911001845(MiAaPQ)EBC2068402(OCoLC)ocn193174844(OCoLC)193174844(DLC)BP9798400697869BC(EXLCZ)99256000000010111320080731e20092024 uy 0engurcnu||||||||txtccrPolitical campaigns and political advertising a media literacy guide /Frank W. Baker ; foreword by David ConsidineSanta Barbara, Calif. :Greenwood Press,c2009.New York :Bloomsbury Publishing (US),2024.1 online resource (xxvi, 196 p. )ill. ;Includes index.0-313-34756-5 Includes bibliographical references and index.Foreword / David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index.Advertising, PoliticalUnited StatesMedia literacyUnited StatesPolitical campaignsUnited StatesUnited StatesPolitics and government21st centuryAdvertising, PoliticalMedia literacyPolitical campaigns324.70973AP 17340rvkBaker Frank W287125DLCDLCYDXCPBTCTABAKERUKMC#PBWXTTSDLCBOOK9910792042703321Political campaigns and political advertising3809313UNINAThis Record contains information from the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others the Library of Congress