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100   $a20080731e20092024  uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aPolitical campaigns and political advertising $ea media literacy guide /$fFrank W. Baker ; foreword by David Considine
210  1$aSanta Barbara, Calif. :$cGreenwood Press,$dc2009.
210  2$aNew York :$cBloomsbury Publishing (US),$d2024.
215   $a1 online resource (xxvi, 196 p. )$cill. ;
300   $aIncludes index.
311   $a0-313-34756-5 
320   $aIncludes bibliographical references and index.
327   $aForeword / David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index.
606   $aAdvertising, Political$zUnited States
606   $aMedia literacy$zUnited States
606   $aPolitical campaigns$zUnited States
607   $aUnited States$xPolitics and government$y21st century
615  0$aAdvertising, Political
615  0$aMedia literacy
615  0$aPolitical campaigns
676   $a324.70973
686   $aAP 17340$2rvk
700   $aBaker$b Frank W$0287125
801  0$bDLC
801  1$bDLC
801  2$bYDXCP
801  2$bBTCTA
801  2$bBAKER
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801  2$bBWX
801  2$bTTS
801  2$bDLC
906   $aBOOK
912   $a9910792042703321
996   $aPolitical campaigns and political advertising$93809313
997   $aUNINA
999   $aThis Record contains information from the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others the Library of Congress