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Record Nr. |
UNINA9910792042703321 |
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Autore |
Baker Frank W |
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Titolo |
Political campaigns and political advertising : a media literacy guide / / Frank W. Baker ; foreword by David Considine |
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Pubbl/distr/stampa |
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Santa Barbara, Calif. : , : Greenwood Press, , c2009 |
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New York : , : Bloomsbury Publishing (US), , 2024 |
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ISBN |
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979-84-00-69786-9 |
0-313-34755-7 |
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Descrizione fisica |
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1 online resource (xxvi, 196 p. ) : ill. ; |
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Classificazione |
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Disciplina |
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Soggetti |
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Advertising, Political - United States |
Media literacy - United States |
Political campaigns - United States |
United States Politics and government 21st century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Foreword / David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index. |
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