Media research techniques [[electronic resource] /] / Arthur Asa Berger
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| Autore: |
Berger Arthur Asa <1933->
|
| Titolo: |
Media research techniques [[electronic resource] /] / Arthur Asa Berger
|
| Pubblicazione: | Thousand Oaks, Calif. ; ; London, : SAGE, 1998 |
| Edizione: | 2nd ed. |
| Descrizione fisica: | 1 online resource (185 p.) |
| Disciplina: | 302.23072 |
| Soggetto topico: | Mass media - Research - Methodology |
| Mass media - Research | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 167-168) and indexes. |
| Nota di contenuto: | Cover; Contents; Preface; Part I - Research Projects; Chapter 1 - Guided Research Projects; Chapter 2 - Research Logs; Chapter 3 - Content Analysis: Newspaper Comics Pages; Chapter 4 - Survey Interviews: Media Utilization; Chapter 5 - Social Roles: Television Soap Opera Characters; Chapter 6 - Depth Interviews: Favorite Singers and Recordings; Chapter 7 - Rhetorical Analysis: Magazine Advertisements; Chapter 8 - Library Research: Audiences of Radio Talk Shows; Chapter 9 - Focus Groups: Reasons for Attending Films; Chapter 10 - Experiments: Humor |
| Chapter 11 - Participant Observation: Video Game PlayersChapter 12 - Historical Research: Images of Shopping Malls in the Popular Press; Chapter 13 - Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press; Part II - Writing and Thinking; Chapter 14 - Writing with Style; Chapter 15 - Avoiding Common Writing Errors; Chapter 16 - Avoiding Common Reasoning Errors; Chapter 17 - Writing a Research Report; References; Name Index; Subject Index; About the Author | |
| Sommario/riassunto: | With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies. |
| Titolo autorizzato: | Media research techniques |
| ISBN: | 1-322-41922-1 |
| 0-7619-1536-2 | |
| 1-4522-5126-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910480162103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |