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Record Nr. |
UNINA9910480162103321 |
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Autore |
Berger Arthur Asa <1933-> |
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Titolo |
Media research techniques [[electronic resource] /] / Arthur Asa Berger |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif. ; ; London, : SAGE, 1998 |
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ISBN |
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1-322-41922-1 |
0-7619-1536-2 |
1-4522-5126-6 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (185 p.) |
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Disciplina |
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Soggetti |
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Mass media - Research - Methodology |
Mass media - Research |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 167-168) and indexes. |
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Nota di contenuto |
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Cover; Contents; Preface; Part I - Research Projects; Chapter 1 - Guided Research Projects; Chapter 2 - Research Logs; Chapter 3 - Content Analysis: Newspaper Comics Pages; Chapter 4 - Survey Interviews: Media Utilization; Chapter 5 - Social Roles: Television Soap Opera Characters; Chapter 6 - Depth Interviews: Favorite Singers and Recordings; Chapter 7 - Rhetorical Analysis: Magazine Advertisements; Chapter 8 - Library Research: Audiences of Radio Talk Shows; Chapter 9 - Focus Groups: Reasons for Attending Films; Chapter 10 - Experiments: Humor |
Chapter 11 - Participant Observation: Video Game PlayersChapter 12 - Historical Research: Images of Shopping Malls in the Popular Press; Chapter 13 - Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press; Part II - Writing and Thinking; Chapter 14 - Writing with Style; Chapter 15 - Avoiding Common Writing Errors; Chapter 16 - Avoiding Common Reasoning Errors; Chapter 17 - Writing a Research Report; References; Name Index; Subject Index; About the Author |
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Sommario/riassunto |
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With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement |
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