03012nam 2200589 a 450 991048016210332120190910141825.01-322-41922-10-7619-1536-21-4522-5126-6(CKB)2670000000260958(EBL)997016(OCoLC)809773780(SSID)ssj0000675746(PQKBManifestationID)12243768(PQKBTitleCode)TC0000675746(PQKBWorkID)10670078(PQKB)11777789(MiAaPQ)EBC997016(OCoLC)1007859307(StDuBDS)EDZ0000062083(EXLCZ)99267000000026095820120307d1998 fy 0engur|n|---|||||txtccrMedia research techniques[electronic resource] /Arthur Asa Berger2nd ed.Thousand Oaks, Calif. ;London SAGE19981 online resource (185 p.)Description based upon print version of record.1-4522-4316-6 0-7619-1537-0 Includes bibliographical references (p. 167-168) and indexes.Cover; Contents; Preface; Part I - Research Projects; Chapter 1 - Guided Research Projects; Chapter 2 - Research Logs; Chapter 3 - Content Analysis: Newspaper Comics Pages; Chapter 4 - Survey Interviews: Media Utilization; Chapter 5 - Social Roles: Television Soap Opera Characters; Chapter 6 - Depth Interviews: Favorite Singers and Recordings; Chapter 7 - Rhetorical Analysis: Magazine Advertisements; Chapter 8 - Library Research: Audiences of Radio Talk Shows; Chapter 9 - Focus Groups: Reasons for Attending Films; Chapter 10 - Experiments: HumorChapter 11 - Participant Observation: Video Game PlayersChapter 12 - Historical Research: Images of Shopping Malls in the Popular Press; Chapter 13 - Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press; Part II - Writing and Thinking; Chapter 14 - Writing with Style; Chapter 15 - Avoiding Common Writing Errors; Chapter 16 - Avoiding Common Reasoning Errors; Chapter 17 - Writing a Research Report; References; Name Index; Subject Index; About the AuthorWith new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies.Mass mediaResearchMethodologyMass mediaResearchTextbooksElectronic books.Mass mediaResearchMethodology.Mass mediaResearch302.23072Berger Arthur Asa1933-320760StDuBDSStDuBDSBOOK9910480162103321Media research techniques2445264UNINA