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100   $a20120307d1998      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMedia research techniques$b[electronic resource] /$fArthur Asa Berger
205   $a2nd ed.
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$d1998
215   $a1 online resource (185 p.)
300   $aDescription based upon print version of record.
311   $a1-4522-4316-6 
311   $a0-7619-1537-0 
320   $aIncludes bibliographical references (p. 167-168) and indexes.
327   $aCover; Contents; Preface; Part I - Research Projects; Chapter 1 - Guided Research Projects; Chapter 2 - Research Logs; Chapter 3 - Content Analysis: Newspaper Comics Pages; Chapter 4 - Survey Interviews: Media Utilization; Chapter 5 - Social Roles: Television Soap Opera Characters; Chapter 6 - Depth Interviews: Favorite Singers and Recordings; Chapter 7 - Rhetorical Analysis: Magazine Advertisements; Chapter 8 - Library Research: Audiences of Radio Talk Shows; Chapter 9 - Focus Groups: Reasons for Attending Films; Chapter 10 - Experiments: Humor
327   $aChapter 11 - Participant Observation: Video Game PlayersChapter 12 - Historical Research: Images of Shopping Malls in the Popular Press; Chapter 13 - Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press; Part II - Writing and Thinking; Chapter 14 - Writing with Style; Chapter 15 - Avoiding Common Writing Errors; Chapter 16 - Avoiding Common Reasoning Errors; Chapter 17 - Writing a Research Report; References; Name Index; Subject Index; About the Author
330 8 $aWith new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies.
606   $aMass media$xResearch$xMethodology
606   $aMass media$xResearch$vTextbooks
608   $aElectronic books.
615  0$aMass media$xResearch$xMethodology.
615  0$aMass media$xResearch
676   $a302.23072
700   $aBerger$b Arthur Asa$f1933-$0320760
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910480162103321
996   $aMedia research techniques$92445264
997   $aUNINA