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[null,"1.","Record Nr.",null,"UNINA9910480162103321"]
[null,null,"Autore",null,"Berger Arthur Asa <1933->"]
[null,null,"Titolo",null,"Media research techniques [[electronic resource] /] / Arthur Asa Berger"]
[null,null,"Pubbl/distr/stampa",null,"Thousand Oaks, Calif. ; ; London, : SAGE, 1998"]
[null,null,"ISBN",null,"1-322-41922-1"]
[{"$nulls":4},"0-7619-1536-2"]
[{"$nulls":4},"1-4522-5126-6"]
[null,null,"Edizione",null,"[2nd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (185 p.)"]
[null,null,"Disciplina",null,"302.23072"]
[null,null,"Soggetti",null,"Mass media - Research - Methodology"]
[{"$nulls":4},"Mass media - Research"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 167-168) and indexes."]
[null,null,"Nota di contenuto",null,"Cover; Contents; Preface; Part I - Research Projects; Chapter 1 - Guided Research Projects; Chapter 2 - Research Logs; Chapter 3 - Content Analysis: Newspaper Comics Pages; Chapter 4 - Survey Interviews: Media Utilization; Chapter 5 - Social Roles: Television Soap Opera Characters; Chapter 6 - Depth Interviews: Favorite Singers and Recordings; Chapter 7 - Rhetorical Analysis: Magazine Advertisements; Chapter 8 - Library Research: Audiences of Radio Talk Shows; Chapter 9 - Focus Groups: Reasons for Attending Films; Chapter 10 - Experiments: Humor"]
[{"$nulls":4},"Chapter 11 - Participant Observation: Video Game PlayersChapter 12 - Historical Research: Images of Shopping Malls in the Popular Press; Chapter 13 - Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press; Part II - Writing and Thinking; Chapter 14 - Writing with Style; Chapter 15 - Avoiding Common Writing Errors; Chapter 16 - Avoiding Common Reasoning Errors; Chapter 17 - Writing a Research Report; References; Name Index; Subject Index; About the Author"]
[null,null,null,"Sommario/riassunto","With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies."]