60-minute brand strategist [[electronic resource] ] : the essential brand book for marketing professionals / / Idris Mootee
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| Autore: |
Mootee Idris <1958->
|
| Titolo: |
60-minute brand strategist [[electronic resource] ] : the essential brand book for marketing professionals / / Idris Mootee
|
| Pubblicazione: | Hoboken, NJ, : Wiley, c2013 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (256 p.) |
| Disciplina: | 658.8/27 |
| Soggetto topico: | Branding (Marketing) |
| Marketing | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Includes index. |
| Nota di contenuto: | Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
| Sommario/riassunto: | Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""-Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of |
| Titolo autorizzato: | 60-minute brand strategist |
| ISBN: | 1-118-65982-1 |
| 1-118-65996-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910463255403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |