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[null,"1.","Record Nr.",null,"UNINA9910463255403321"]
[null,null,"Autore",null,"Mootee Idris <1958->"]
[null,null,"Titolo",null,"60-minute brand strategist [[electronic resource] ] : the essential brand book for marketing professionals / / Idris Mootee"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, NJ, : Wiley, c2013"]
[null,null,"ISBN",null,"1-118-65982-1"]
[{"$nulls":4},"1-118-65996-1"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (256 p.)"]
[null,null,"Disciplina",null,"658.8/27"]
[null,null,"Soggetti",null,"Branding (Marketing)"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author."]
[null,null,null,"Sommario/riassunto","Praise for 60-Minute Brand Strategist  \"\"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.\"\"-Angela Ahrendts, CEO, Burberry \"\"Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.\"\"-Mauro Porcini, Chief Design Of"]
[null,"2.","Record Nr.",null,"UNINA9910476884003321"]
[null,null,"Autore",null,"Sather Clifford"]
[null,null,"Titolo",null,"Beyond the Horizon / / Clifford Sather, Timo Kaartinen"]
[null,null,"Pubbl/distr/stampa",null,"Helsinki : , : Finnish Literature Society/SKS, , 2008"]
[null,null,"Descrizione fisica",null,"1 online resource (243 pages)"]
[null,null,"Disciplina",null,"306"]
[null,null,"Soggetti",null,"Cultural appropriation"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","Society is never just a localized aggregate of people but exists by virtue of its members' narrative and conceptual awareness of other times and places. In Jukka Siikala's work this idea evolves into a broad ethnographic and theoretical interest in worlds beyond the horizon, in the double sense of \"past\" and \"abroad.\" This book is a tribute to Jukka's contributions to anthropology by his colleagues and students and marks his 60th birthday in January 2007. By exploring the near, distant, inward and outward horizons towards which societies project their reality, the authors aim at developing a new, productive language for addressing culture as a way of experiencing and engaging the world."]