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100   $a20130304d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$a60-minute brand strategist$b[electronic resource] $ethe essential brand book for marketing professionals /$fIdris Mootee
205   $a1st edition
210   $aHoboken, NJ $cWiley$dc2013
215   $a1 online resource (256 p.)
300   $aIncludes index.
311   $a1-118-62516-1 
327   $aIntroduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.
330   $a Praise for 60-Minute Brand Strategist  ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""-Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of
606   $aBranding (Marketing)
606   $aMarketing
608   $aElectronic books.
615  0$aBranding (Marketing)
615  0$aMarketing.
676   $a658.8/27
700   $aMootee$b Idris$f1958-$0861522
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910463255403321
996   $a60-minute brand strategist$91922608
997   $aUNINA