02359nam 2200589Ia 450 991046325540332120200520144314.01-118-65982-11-118-65996-1(CKB)2670000000359988(EBL)1192826(SSID)ssj0000885662(PQKBManifestationID)11464520(PQKBTitleCode)TC0000885662(PQKBWorkID)10964177(PQKB)11506457(MiAaPQ)EBC1192826(DLC) 2013009058(CaSebORM)9781118659960(Au-PeEL)EBL1192826(CaPaEBR)ebr10715330(CaONFJC)MIL493152(OCoLC)829387888(EXLCZ)99267000000035998820130304d2013 uy 0engur|n|---|||||txtccr60-minute brand strategist[electronic resource] the essential brand book for marketing professionals /Idris Mootee1st editionHoboken, NJ Wileyc20131 online resource (256 p.)Includes index.1-118-62516-1 Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""-Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design OfBranding (Marketing)MarketingElectronic books.Branding (Marketing)Marketing.658.8/27Mootee Idris1958-861522MiAaPQMiAaPQMiAaPQBOOK991046325540332160-minute brand strategist1922608UNINA