60-minute brand strategist [[electronic resource] ] : the essential brand book for marketing professionals / / Idris Mootee

• Record Nr.: UNINA9910463255403321
• Autore: Mootee Idris <1958->
• Pubbl/distr/stampa: Hoboken, NJ, : Wiley, c2013
• ISBN: 1-118-65982-1; 1-118-65996-1
• Edizione: [1st edition]
• Descrizione fisica: 1 online resource (256 p.)
• Disciplina: 658.8/27
• Soggetti: Branding (Marketing); Marketing; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di contenuto: Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.
• Sommario/riassunto: Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""-Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of