Review of Marketing Research : Volume 4
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| Autore: |
Malhotra Naresh
|
| Titolo: |
Review of Marketing Research : Volume 4
|
| Pubblicazione: | London : , : Taylor and Francis, , 2017 |
| Edizione: | First edition. |
| Descrizione fisica: | 1 online resource (223 p.) |
| Disciplina: | 658.8 |
| 658.834 | |
| Soggetto topico: | Marketing research |
| Marketing | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Chapter 1 Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can{u2019}t) Learn from Behavioral Theory -- chapter 2 Valerie S. Folkes and Shashi Matta -- chapter 3 V. Kumar and Anita Man Luo -- chapter 4 Brand Extension Research: A Cross-Cultural Perspective / Michael A. Merz -- chapter 5 A Review of Eye-Tracking Research in Marketing / Michel Wedel -- chapter 6 Jagdip Singh and Argun Saatcioglu -- chapter 7 Designing Price Contracts for Procurement and Marketing of Industrial Equipment / George John. |
| Sommario/riassunto: | "First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company."--Provided by publisher. |
| Titolo autorizzato: | Review of Marketing Research |
| ISBN: | 1-351-55093-4 |
| 1-351-55092-6 | |
| 1-315-08871-1 | |
| 1-282-11960-5 | |
| 9786612119606 | |
| 0-85724-726-3 | |
| 0-7656-2124-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910454135203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |