02537oam 2200685M 450 991045413520332120190225021527.01-351-55093-41-351-55092-61-315-08871-11-282-11960-597866121196060-85724-726-30-7656-2124-X(CKB)1000000000754549(EBL)435239(OCoLC)781298629(SSID)ssj0000237523(PQKBManifestationID)11199952(PQKBTitleCode)TC0000237523(PQKBWorkID)10191863(PQKB)11201547(MiAaPQ)EBC435239(Au-PeEL)EBL435239(CaPaEBR)ebr10292212(CaONFJC)MIL211960(OCoLC)1014358304(OCoLC-P)1014358304(FlBoTFG)9781315088716(EXLCZ)99100000000075454920171208d2017 uy 0engurcn|||||||||txtccrReview of Marketing Research Volume 4First edition.London :Taylor and Francis,2017.1 online resource (223 p.)Review of marketing research ;4Description based upon print version of record.0-7656-2092-8 Includes bibliographical references.Chapter 1 Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can{u2019}t) Learn from Behavioral Theory --chapter 2 Valerie S. Folkes and Shashi Matta --chapter 3 V. Kumar and Anita Man Luo --chapter 4 Brand Extension Research: A Cross-Cultural Perspective /Michael A. Merz --chapter 5 A Review of Eye-Tracking Research in Marketing /Michel Wedel --chapter 6 Jagdip Singh and Argun Saatcioglu --chapter 7 Designing Price Contracts for Procurement and Marketing of Industrial Equipment /George John."First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company."--Provided by publisher.Marketing researchMarketingElectronic books.Marketing research.Marketing.658.8658.834Malhotra Naresh989185OCoLC-POCoLC-PBOOK9910454135203321Review of Marketing Research2262238UNINA