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Record Nr. |
UNINA9910454135203321 |
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Autore |
Malhotra Naresh |
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Titolo |
Review of Marketing Research : Volume 4 |
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Pubbl/distr/stampa |
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London : , : Taylor and Francis, , 2017 |
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ISBN |
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1-351-55093-4 |
1-351-55092-6 |
1-315-08871-1 |
1-282-11960-5 |
9786612119606 |
0-85724-726-3 |
0-7656-2124-X |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (223 p.) |
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Collana |
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Review of marketing research ; ; 4 |
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Disciplina |
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Soggetti |
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Marketing research |
Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Chapter 1 Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can{u2019}t) Learn from Behavioral Theory -- chapter 2 Valerie S. Folkes and Shashi Matta -- chapter 3 V. Kumar and Anita Man Luo -- chapter 4 Brand Extension Research: A Cross-Cultural Perspective / Michael A. Merz -- chapter 5 A Review of Eye-Tracking Research in Marketing / Michel Wedel -- chapter 6 Jagdip Singh and Argun Saatcioglu -- chapter 7 Designing Price Contracts for Procurement and Marketing of Industrial Equipment / George John. |
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Sommario/riassunto |
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"First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company."--Provided by publisher. |
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