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010   $a1-282-11960-5
010   $a9786612119606
010   $a0-85724-726-3
010   $a0-7656-2124-X
035   $a(CKB)1000000000754549
035   $a(EBL)435239
035   $a(OCoLC)781298629
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035   $a(OCoLC)1014358304
035   $a(OCoLC-P)1014358304
035   $a(FlBoTFG)9781315088716
035   $a(EXLCZ)991000000000754549
100   $a20171208d2017      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aReview of Marketing Research $eVolume 4
205   $aFirst edition.
210  1$aLondon :$cTaylor and Francis,$d2017.
215   $a1 online resource (223 p.)
225 0 $aReview of marketing research ;$v4
300   $aDescription based upon print version of record.
311   $a0-7656-2092-8 
320   $aIncludes bibliographical references.
327   $tChapter 1 Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can{u2019}t) Learn from Behavioral Theory --$tchapter 2 Valerie S. Folkes and Shashi Matta --$tchapter 3 V. Kumar and Anita Man Luo --$tchapter 4 Brand Extension Research: A Cross-Cultural Perspective /$rMichael A. Merz --$tchapter 5 A Review of Eye-Tracking Research in Marketing /$rMichel Wedel --$tchapter 6 Jagdip Singh and Argun Saatcioglu --$tchapter 7 Designing Price Contracts for Procurement and Marketing of Industrial Equipment /$rGeorge John.
330 2 $a"First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company."--Provided by publisher.
606   $aMarketing research
606   $aMarketing
608   $aElectronic books.
615  0$aMarketing research.
615  0$aMarketing.
676   $a658.8
676   $a658.834
700   $aMalhotra$b Naresh$0989185
801  0$bOCoLC-P
801  1$bOCoLC-P
906   $aBOOK
912   $a9910454135203321
996   $aReview of Marketing Research$92262238
997   $aUNINA