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[null,"1.","Record Nr.",null,"UNINA9910454135203321"]
[null,null,"Autore",null,"Malhotra Naresh"]
[null,null,"Titolo",null,"Review of Marketing Research : Volume 4"]
[null,null,"Pubbl/distr/stampa",null,"London : , : Taylor and Francis, , 2017"]
[null,null,"ISBN",null,"1-351-55093-4"]
[{"$nulls":4},"1-351-55092-6"]
[{"$nulls":4},"1-315-08871-1"]
[{"$nulls":4},"1-282-11960-5"]
[{"$nulls":4},"9786612119606"]
[{"$nulls":4},"0-85724-726-3"]
[{"$nulls":4},"0-7656-2124-X"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (223 p.)"]
[null,null,"Collana",null,"Review of marketing research ; ; 4"]
[null,null,"Disciplina",null,"658.8"]
[{"$nulls":4},"658.834"]
[null,null,"Soggetti",null,"Marketing research"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Chapter 1 Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can{u2019}t) Learn from Behavioral Theory -- chapter 2 Valerie S. Folkes and Shashi Matta -- chapter 3 V. Kumar and Anita Man Luo -- chapter 4 Brand Extension Research: A Cross-Cultural Perspective / Michael A. Merz -- chapter 5 A Review of Eye-Tracking Research in Marketing / Michel Wedel -- chapter 6 Jagdip Singh and Argun Saatcioglu -- chapter 7 Designing Price Contracts for Procurement and Marketing of Industrial Equipment / George John."]
[null,null,null,"Sommario/riassunto","\"First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.\"--Provided by publisher."]