Marketing in Publishing [[electronic resource]]
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| Autore: |
Birn Robin
|
| Titolo: |
Marketing in Publishing [[electronic resource]]
|
| Pubblicazione: | Hoboken, : Taylor and Francis, 2002 |
| Descrizione fisica: | 1 online resource (171 p.) |
| Disciplina: | 070.50688 |
| Soggetto topico: | Marketing |
| Publishers and publishing | |
| Publishers and publishing - Great Britain | |
| Publishers and publishing - Marketing - Great Britain | |
| Books - Great Britain | |
| Book Studies & Arts | |
| Education | |
| Social Sciences | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
ForsythPatrick
|
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index |
| Sommario/riassunto: | Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the mark |
| Titolo autorizzato: | Marketing in Publishing |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910450928003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |