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Record Nr. |
UNINA9910450928003321 |
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Autore |
Birn Robin |
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Titolo |
Marketing in Publishing [[electronic resource]] |
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Pubbl/distr/stampa |
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Hoboken, : Taylor and Francis, 2002 |
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Descrizione fisica |
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1 online resource (171 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Marketing |
Publishers and publishing |
Publishers and publishing - Great Britain |
Publishers and publishing - Marketing - Great Britain |
Books - Great Britain |
Book Studies & Arts |
Education |
Social Sciences |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index |
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Sommario/riassunto |
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Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the mark |
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