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[null,"1.","Record Nr.",null,"UNINA9910450928003321"]
[null,null,"Autore",null,"Birn Robin"]
[null,null,"Titolo",null,"Marketing in Publishing [[electronic resource]]"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, : Taylor and Francis, 2002"]
[null,null,"Descrizione fisica",null,"1 online resource (171 p.)"]
[null,null,"Disciplina",null,"070.50688"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Publishers and publishing"]
[{"$nulls":4},"Publishers and publishing - Great Britain"]
[{"$nulls":4},"Publishers and publishing - Marketing - Great Britain"]
[{"$nulls":4},"Books - Great Britain"]
[{"$nulls":4},"Book Studies & Arts"]
[{"$nulls":4},"Education"]
[{"$nulls":4},"Social Sciences"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index"]
[null,null,null,"Sommario/riassunto","Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the mark"]
[null,"2.","Record Nr.",null,"UNISALENTO991000258229707536"]
[null,null,"Titolo",null,"Governo e organizzazione per l'impresa sociale / a cura di Carlo Borzaga e Luca Fazzi"]
[null,null,"Pubbl/distr/stampa",null,"Roma : Carocci, 2008"]
[null,null,"ISBN",null,"9788843047260"]
[null,null,"Descrizione fisica",null,"470 p. ; 24 cm"]
[null,null,"Collana",null,"Manuali universitari ; 72"]
[null,null,"Disciplina",null,"658.048"]
[null,null,"Soggetti",null,"Enti senza scopo di lucro - Gestione - Manuali"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Bibliografia: p. 445-467"]