02677nam 22006493u 450 991045092800332120210107010921.0(CKB)1000000000251751(EBL)165730(OCoLC)560364676(SSID)ssj0000281748(PQKBManifestationID)11239904(PQKBTitleCode)TC0000281748(PQKBWorkID)10306388(PQKB)11478924(MiAaPQ)EBC165730(EXLCZ)99100000000025175120130418d2002|||| u|| |engur|n|---|||||txtccrMarketing in Publishing[electronic resource]Hoboken Taylor and Francis20021 online resource (171 p.)Description based upon print version of record.0-415-15133-3 Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; IndexMarketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the markMarketingPublishers and publishingPublishers and publishing - Great BritainPublishers and publishingMarketingGreat BritainBooksGreat BritainBook Studies & ArtsHILCCEducationHILCCSocial SciencesHILCCElectronic books.Marketing.Publishers and publishing.Publishers and publishing - Great Britain.Publishers and publishingMarketingBooksBook Studies & ArtsEducationSocial Sciences070.50688Birn Robin915841Forsyth Patrick116235AU-PeELAU-PeELAU-PeELBOOK9910450928003321Marketing in Publishing2053092UNINA