LEADER 02677nam 22006493u 450 001 9910450928003321 005 20210107010921.0 035 $a(CKB)1000000000251751 035 $a(EBL)165730 035 $a(OCoLC)560364676 035 $a(SSID)ssj0000281748 035 $a(PQKBManifestationID)11239904 035 $a(PQKBTitleCode)TC0000281748 035 $a(PQKBWorkID)10306388 035 $a(PQKB)11478924 035 $a(MiAaPQ)EBC165730 035 $a(EXLCZ)991000000000251751 100 $a20130418d2002|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing in Publishing$b[electronic resource] 210 $aHoboken $cTaylor and Francis$d2002 215 $a1 online resource (171 p.) 300 $aDescription based upon print version of record. 311 $a0-415-15133-3 327 $aBook Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index 330 $aMarketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the mark 606 $aMarketing 606 $aPublishers and publishing 606 $aPublishers and publishing - Great Britain 606 $aPublishers and publishing$xMarketing$zGreat Britain 606 $aBooks$zGreat Britain 606 $aBook Studies & Arts$2HILCC 606 $aEducation$2HILCC 606 $aSocial Sciences$2HILCC 608 $aElectronic books. 615 4$aMarketing. 615 4$aPublishers and publishing. 615 4$aPublishers and publishing - Great Britain. 615 0$aPublishers and publishing$xMarketing 615 0$aBooks 615 7$aBook Studies & Arts 615 7$aEducation 615 7$aSocial Sciences 676 $a070.50688 700 $aBirn$b Robin$0915841 701 $aForsyth$b Patrick$0116235 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910450928003321 996 $aMarketing in Publishing$92053092 997 $aUNINA LEADER 01533nam 2200397 450 001 9910818868403321 005 20230807202444.0 010 $a1-59416-596-3 035 $a(CKB)4100000011458360 035 $a(MiAaPQ)EBC6176612 035 $a(EXLCZ)994100000011458360 100 $a20201022d2015 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aRevolt at Taos $ethe New Mexican and Indian insurrection of 1847 /$fJames A. Crutchfield 210 1$aYardley, Pennsylvania :$cWestholme Publishing,$d[2015] 210 4$dİ2015 215 $a1 online resource (xviii, 229 pages) $cillustrations, maps 311 $a1-59416-223-9 320 $aIncludes bibliographical references and index. 327 $aGone to Texas -- Looking west -- Without firing a gun or spilling a drop of blood -- "Every thing here is quest and peaceable" -- Questions in the nation's capital -- "We were without food and had no covering" -- "Dead! Dead! Dead!" -- "The New Mexicans entertain deadly hatred against Americans" -- Causes and consequences. 606 $aMexican War, 1846-1848$zNew Mexico 607 $aNew Mexico$xHistory$yTo 1848 615 0$aMexican War, 1846-1848 676 $a978.9030924 700 $aCrutchfield$b James A.$f1938-$0112851 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910818868403321 996 $aRevolt at Taos$94001675 997 $aUNINA