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200 10$aMarketing in Publishing$b[electronic resource]
210   $aHoboken $cTaylor and Francis$d2002
215   $a1 online resource (171 p.)
300   $aDescription based upon print version of record.
311   $a0-415-15133-3 
327   $aBook Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index
330   $aMarketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the mark
606   $aMarketing
606   $aPublishers and publishing
606   $aPublishers and publishing - Great Britain
606   $aPublishers and publishing$xMarketing$zGreat Britain
606   $aBooks$zGreat Britain
606   $aBook Studies & Arts$2HILCC
606   $aEducation$2HILCC
606   $aSocial Sciences$2HILCC
608   $aElectronic books.
615  4$aMarketing.
615  4$aPublishers and publishing.
615  4$aPublishers and publishing - Great Britain.
615  0$aPublishers and publishing$xMarketing
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615  7$aBook Studies & Arts
615  7$aEducation
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200 10$aDe consolatione philosophiae. (Con commentario ascritto nel testo a Thomas Aquinas). Add: Pseudo - Boethius: De disciplina scholarium (Comm: pseudo - Thomas Aquinas)$b[electronic resource]
210   $aLyon $cJean Du Pré$d1488
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300   $aReproduction of original in Biblioteca Nazionale Centrale di Firenze.
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