Pathways less travelled to value creation [[electronic resource] ] : interaction, dialogue and knowledge generation / / guest editor, David Ballantyne
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| Titolo: |
Pathways less travelled to value creation [[electronic resource] ] : interaction, dialogue and knowledge generation / / guest editor, David Ballantyne
|
| Pubblicazione: | [Bradford, England], : Emerald Group Pub., 2004 |
| Descrizione fisica: | 1 online resource (69 p.) |
| Disciplina: | 658.8 |
| 658.812 | |
| Soggetto topico: | Relationship marketing |
| Marketing | |
| Customer relations | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
BallantyneDavid
|
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Contents; Abstracts & keywords; Guest editorial Pathways less traveled to value creation: interaction, dialogue and knowledge generation; The relationship marketing process: communication, interaction, dialogue, value; Dialogue and its role in the development of relationship specific knowledge; Competitive advantage, knowledge and relationship marketing: where, what and how?; Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts; Future directions in marketing knowledge: a panoramic perspective from Hollywood |
| Executive summary and implications for managers and executivesAbout the authors | |
| Sommario/riassunto: | Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled "Pathways less traveled to value creation: interaction, dialogue and knowledge generation" articles are submitted from five sets of authors, giving different perspectives of marketing and the knowledge generation and communication aspects surrounding it. |
| Titolo autorizzato: | Pathways less travelled to value creation |
| ISBN: | 1-280-51512-0 |
| 9786610515127 | |
| 1-84544-369-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910450643703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Journal of business & industrial marketing ; ; v. 19, no. 2.