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010   $a9786610515127
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035   $a(OCoLC)70723926
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100   $a20041016d2004      my             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aPathways less travelled to value creation$b[electronic resource] $einteraction, dialogue and knowledge generation /$fguest editor, David Ballantyne
210   $a[Bradford, England] $cEmerald Group Pub.$d2004
215   $a1 online resource (69 p.)
225 1 $aJournal of business & industrial marketing ;$vv. 19, no. 2, 2004
300   $aDescription based upon print version of record.
311   $a0-86176-942-2 
327   $aContents; Abstracts & keywords; Guest editorial Pathways less traveled to value creation: interaction, dialogue and knowledge generation; The relationship marketing process: communication, interaction, dialogue, value; Dialogue and its role in the development of relationship specific knowledge; Competitive advantage, knowledge and relationship marketing: where, what and how?; Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts; Future directions in marketing knowledge: a panoramic perspective from Hollywood
327   $aExecutive summary and implications for managers and executivesAbout the authors
330   $aRelationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled "Pathways less traveled to value creation: interaction, dialogue and knowledge generation" articles are submitted from five sets of authors, giving different perspectives of marketing and the knowledge generation and communication aspects surrounding it.
410  0$aJournal of business & industrial marketing ;$vv. 19, no. 2.
606   $aRelationship marketing
606   $aMarketing
606   $aCustomer relations
608   $aElectronic books.
615  0$aRelationship marketing.
615  0$aMarketing.
615  0$aCustomer relations.
676   $a658.8
676   $a658.812
701   $aBallantyne$b David$0877524
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450643703321
996   $aPathways less travelled to value creation$91959555
997   $aUNINA