03063nam 2200637Ia 450 991045064370332120200520144314.01-280-51512-097866105151271-84544-369-1(CKB)1000000000005956(EBL)289854(OCoLC)70723926(SSID)ssj0000466080(PQKBManifestationID)11309279(PQKBTitleCode)TC0000466080(PQKBWorkID)10457664(PQKB)10396556(MiAaPQ)EBC289854(Au-PeEL)EBL289854(CaPaEBR)ebr10058630(CaONFJC)MIL51512(EXLCZ)99100000000000595620041016d2004 my 0engur|n|---|||||txtccrPathways less travelled to value creation[electronic resource] interaction, dialogue and knowledge generation /guest editor, David Ballantyne[Bradford, England] Emerald Group Pub.20041 online resource (69 p.)Journal of business & industrial marketing ;v. 19, no. 2, 2004Description based upon print version of record.0-86176-942-2 Contents; Abstracts & keywords; Guest editorial Pathways less traveled to value creation: interaction, dialogue and knowledge generation; The relationship marketing process: communication, interaction, dialogue, value; Dialogue and its role in the development of relationship specific knowledge; Competitive advantage, knowledge and relationship marketing: where, what and how?; Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts; Future directions in marketing knowledge: a panoramic perspective from HollywoodExecutive summary and implications for managers and executivesAbout the authorsRelationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled "Pathways less traveled to value creation: interaction, dialogue and knowledge generation" articles are submitted from five sets of authors, giving different perspectives of marketing and the knowledge generation and communication aspects surrounding it.Journal of business & industrial marketing ;v. 19, no. 2.Relationship marketingMarketingCustomer relationsElectronic books.Relationship marketing.Marketing.Customer relations.658.8658.812Ballantyne David877524MiAaPQMiAaPQMiAaPQBOOK9910450643703321Pathways less travelled to value creation1959555UNINA