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Record Nr. |
UNINA9910450643703321 |
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Titolo |
Pathways less travelled to value creation [[electronic resource] ] : interaction, dialogue and knowledge generation / / guest editor, David Ballantyne |
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Pubbl/distr/stampa |
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[Bradford, England], : Emerald Group Pub., 2004 |
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ISBN |
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1-280-51512-0 |
9786610515127 |
1-84544-369-1 |
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Descrizione fisica |
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1 online resource (69 p.) |
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Collana |
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Journal of business & industrial marketing ; ; v. 19, no. 2, 2004 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Relationship marketing |
Marketing |
Customer relations |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Contents; Abstracts & keywords; Guest editorial Pathways less traveled to value creation: interaction, dialogue and knowledge generation; The relationship marketing process: communication, interaction, dialogue, value; Dialogue and its role in the development of relationship specific knowledge; Competitive advantage, knowledge and relationship marketing: where, what and how?; Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts; Future directions in marketing knowledge: a panoramic perspective from Hollywood |
Executive summary and implications for managers and executivesAbout the authors |
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Sommario/riassunto |
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Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled "Pathways less traveled to value creation: interaction, dialogue and knowledge generation" articles are |
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submitted from five sets of authors, giving different perspectives of marketing and the knowledge generation and communication aspects surrounding it. |
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2. |
Record Nr. |
UNINA9910789715903321 |
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Autore |
Lombardo Emanuela |
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Titolo |
The Europeanization of Gender Equality Policies [[electronic resource] ] : A Discursive-Sociological Approach / / by Emanuela Lombardo, Maxime Forest |
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Pubbl/distr/stampa |
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London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2012 |
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ISBN |
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1-283-36086-1 |
9786613360861 |
0-230-35537-4 |
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Edizione |
[1st ed. 2012.] |
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Descrizione fisica |
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1 online resource (263 p.) |
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Collana |
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Gender and Politics, , 2662-5814 |
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Disciplina |
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305.42094 |
323.34094 |
344.2401/4133 |
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Soggetti |
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Political science |
Political sociology |
Europe—Politics and government |
European Union |
Sociology |
Public administration |
Political Science |
Political Sociology |
European Politics |
European Union Politics |
Gender Studies |
Public Administration |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Title; Copyright; Contents; List of Tables and Annex; List of Figures; List of Abbreviations; Acknowledgements; Foreword; Notes on Contributors; 1 The Europeanization of Gender Equality Policies: A Discursive-Sociological Approach; 2 'Going Soft'? Analysing the Contribution of Soft and Hard Measures in EU Gender Law and Policy; 3 Meanings and Uses of Europe in Making Policies against Domestic Violence in Central and Eastern Europe; 4 Changing French Reconciliation Policies and the Usages of Europe: Reluctant Europeanization? |
5 Using the EU to Promote Gender Equality Policy in a Traditional Context: Reconciliation of Work and Family Life in Italy6 Comparing the Europeanization of Multiple Inequalities in Southern Europe: A Discursive-Institutionalist Analysis; 7 Swimming against the Tide: Contested Norms and Antidiscrimination Advocacy in Central and Eastern Europe; 8 Use of the Europeanization Frame in Same-Sex Partnership Issues across Europe; 9 Is Gender Equality Soluble into Self-Governance? Regionalizing and Europeanizing Gender Policies in Spain |
10 Prospects and Challenges for Discursive-Sociological Studies of the Europeanization of Equality PoliciesIndex |
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Sommario/riassunto |
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A discursive-sociological approach to the Europeanization of gender and other equality policies. Using largely unpublished empirical data covering twenty-nine European countries this book adopts a pluralistic perspective to explore the complex and often divergent gender and other equality policy outputs of Europeanization. |
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