Vai al contenuto principale della pagina
Autore: | Westland J. Christopher |
Titolo: | Global electronic commerce : theory and case studies / / J. Christopher Westland, Theodore H.K. Clark |
Pubblicazione: | Cambridge, Massachusetts : , : MIT Press, , c1999 |
[Piscataqay, New Jersey] : , : IEEE Xplore, , [1999] | |
Descrizione fisica: | 1 PDF (xi, 592 pages) : illustrations |
Disciplina: | 658.8/00285 |
Soggetto topico: | Electronic commerce |
Altri autori: | ClarkTheodore H. K |
Note generali: | Title from title screen. |
Nota di bibliografia: | Includes bibliographical references (pages [581]-585) and index. |
Sommario/riassunto: | Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services. |
Titolo autorizzato: | Global electronic commerce |
ISBN: | 0-585-23821-9 |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910260658103321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |