The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel
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| Autore: |
Riel C. B. M. van.
|
| Titolo: |
The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel
|
| Pubblicazione: | London : , : Routledge, , 2012 |
| Descrizione fisica: | 1 online resource (257 p.) |
| Disciplina: | 658.4/5 |
| Soggetto topico: | Business communication |
| Corporations - Communication systems | |
| Corporations - Public relations | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | ""Cover ""; ""The alignment factor ""; ""Copyright""; ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""1. Aligning stakeholders through corporate communication ""; ""Part I: Building internal alignment ""; ""2. Gathering intelligence inside the organization ""; ""3. Developing a road map for internal alignment ""; ""4. Creating internal alignment with effective internal communication ""; ""Part II. Building external alignment ""; ""5. Gathering intelligence aimed at creating external alignment ""; ""6. A road map aimed at creating external alignment "" |
| "" 7. Benefiting from corporate communication support in creating external alignment """"Part III: Key performance indicators in establishing alignment with corporate communication ""; ""8. Measuring the success of alignment efforts ""; ""Part IV: Epilogue ""; ""9. Alignment: building and maintaining total stakeholder support ""; ""Bibliography""; ""Index "" | |
| Sommario/riassunto: | The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professiona |
| Titolo autorizzato: | The alignment factor |
| ISBN: | 1-136-44546-3 |
| 1-136-44547-1 | |
| 0-203-12453-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910789938403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |