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100   $a20180706d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe alignment factor $eleveraging the power of total stakeholder support /$fees B.M. van Riel
210  1$aLondon :$cRoutledge,$d2012.
215   $a1 online resource (257 p.)
300   $aDescription based upon print version of record.
311   $a0-415-69074-9 
311   $a0-415-69075-7 
320   $aIncludes bibliographical references and index.
327   $a""Cover ""; ""The alignment factor ""; ""Copyright""; ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""1. Aligning stakeholders through corporate communication ""; ""Part I: Building internal alignment  ""; ""2. Gathering intelligence inside the organization ""; ""3. Developing a road map for internal alignment ""; ""4. Creating internal alignment with effective internal communication ""; ""Part II. Building external alignment  ""; ""5. Gathering intelligence aimed at creating external alignment ""; ""6. A road map aimed at creating external alignment ""
327   $a"" 7. Benefiting from corporate communication support in creating external alignment  """"Part III: Key performance indicators in establishing alignment with corporate communication  ""; ""8. Measuring the success of alignment efforts ""; ""Part IV: Epilogue  ""; ""9. Alignment: building and maintaining total stakeholder support ""; ""Bibliography""; ""Index ""
330   $aThe importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professiona
606   $aBusiness communication
606   $aCorporations$xCommunication systems
606   $aCorporations$xPublic relations
615  0$aBusiness communication.
615  0$aCorporations$xCommunication systems.
615  0$aCorporations$xPublic relations.
676   $a658.4/5
700   $aRiel$b C. B. M. van.$0510258
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910789938403321
996   $aThe alignment factor$93860100
997   $aUNINA