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Record Nr. |
UNINA9910789938403321 |
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Autore |
Riel C. B. M. van. |
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Titolo |
The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel |
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Pubbl/distr/stampa |
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London : , : Routledge, , 2012 |
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ISBN |
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1-136-44546-3 |
1-136-44547-1 |
0-203-12453-7 |
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Descrizione fisica |
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1 online resource (257 p.) |
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Disciplina |
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Soggetti |
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Business communication |
Corporations - Communication systems |
Corporations - Public relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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""Cover ""; ""The alignment factor ""; ""Copyright""; ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""1. Aligning stakeholders through corporate communication ""; ""Part I: Building internal alignment ""; ""2. Gathering intelligence inside the organization ""; ""3. Developing a road map for internal alignment ""; ""4. Creating internal alignment with effective internal communication ""; ""Part II. Building external alignment ""; ""5. Gathering intelligence aimed at creating external alignment ""; ""6. A road map aimed at creating external alignment "" |
"" 7. Benefiting from corporate communication support in creating external alignment """"Part III: Key performance indicators in establishing alignment with corporate communication ""; ""8. Measuring the success of alignment efforts ""; ""Part IV: Epilogue ""; ""9. Alignment: building and maintaining total stakeholder support ""; ""Bibliography""; ""Index "" |
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Sommario/riassunto |
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The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance |
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