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[null,"1.","Record Nr.",null,"UNINA9910789938403321"]
[null,null,"Autore",null,"Riel C. B. M. van."]
[null,null,"Titolo",null,"The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel"]
[null,null,"Pubbl/distr/stampa",null,"London : , : Routledge, , 2012"]
[null,null,"ISBN",null,"1-136-44546-3"]
[{"$nulls":4},"1-136-44547-1"]
[{"$nulls":4},"0-203-12453-7"]
[null,null,"Descrizione fisica",null,"1 online resource (257 p.)"]
[null,null,"Disciplina",null,"658.4/5"]
[null,null,"Soggetti",null,"Business communication"]
[{"$nulls":4},"Corporations - Communication systems"]
[{"$nulls":4},"Corporations - Public relations"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"\"\"Cover \"\"; \"\"The alignment factor \"\"; \"\"Copyright\"\"; \"\"Contents\"\"; \"\"Illustrations\"\"; \"\"Foreword\"\"; \"\"Preface\"\"; \"\"1. Aligning stakeholders through corporate communication \"\"; \"\"Part I: Building internal alignment  \"\"; \"\"2. Gathering intelligence inside the organization \"\"; \"\"3. Developing a road map for internal alignment \"\"; \"\"4. Creating internal alignment with effective internal communication \"\"; \"\"Part II. Building external alignment  \"\"; \"\"5. Gathering intelligence aimed at creating external alignment \"\"; \"\"6. A road map aimed at creating external alignment \"\""]
[{"$nulls":4},"\"\" 7. Benefiting from corporate communication support in creating external alignment  \"\"\"\"Part III: Key performance indicators in establishing alignment with corporate communication  \"\"; \"\"8. Measuring the success of alignment efforts \"\"; \"\"Part IV: Epilogue  \"\"; \"\"9. Alignment: building and maintaining total stakeholder support \"\"; \"\"Bibliography\"\"; \"\"Index \"\""]
[null,null,null,"Sommario/riassunto","The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.Supported throughout by lively examples, this book contains guidance for "]
[{"$nulls":4},"implementing strategies that engage stakeholders - highlighting those organizations which employ communication professiona"]