03393oam 2200637I 450 991078993840332120230801222438.01-136-44546-31-136-44547-10-203-12453-710.4324/9780203124536 (CKB)2670000000174892(EBL)957110(OCoLC)798532727(SSID)ssj0000702735(PQKBManifestationID)11397469(PQKBTitleCode)TC0000702735(PQKBWorkID)10679980(PQKB)10822741(MiAaPQ)EBC957110(Au-PeEL)EBL957110(CaPaEBR)ebr10551365(CaONFJC)MIL761314(OCoLC)794489547(EXLCZ)99267000000017489220180706d2012 uy 0engur|n|---|||||txtccrThe alignment factor leveraging the power of total stakeholder support /ees B.M. van RielLondon :Routledge,2012.1 online resource (257 p.)Description based upon print version of record.0-415-69074-9 0-415-69075-7 Includes bibliographical references and index.""Cover ""; ""The alignment factor ""; ""Copyright""; ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""1. Aligning stakeholders through corporate communication ""; ""Part I: Building internal alignment ""; ""2. Gathering intelligence inside the organization ""; ""3. Developing a road map for internal alignment ""; ""4. Creating internal alignment with effective internal communication ""; ""Part II. Building external alignment ""; ""5. Gathering intelligence aimed at creating external alignment ""; ""6. A road map aimed at creating external alignment """" 7. Benefiting from corporate communication support in creating external alignment """"Part III: Key performance indicators in establishing alignment with corporate communication ""; ""8. Measuring the success of alignment efforts ""; ""Part IV: Epilogue ""; ""9. Alignment: building and maintaining total stakeholder support ""; ""Bibliography""; ""Index ""The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionaBusiness communicationCorporationsCommunication systemsCorporationsPublic relationsBusiness communication.CorporationsCommunication systems.CorporationsPublic relations.658.4/5Riel C. B. M. van.510258MiAaPQMiAaPQMiAaPQBOOK9910789938403321The alignment factor3860100UNINA