Advertising Progress : American Business and the Rise of Consumer Marketing / / Pamela Walker Laird

• Autore: Laird Pamela Walker <1947-, >
• Pubblicazione: Johns Hopkins University Press
• Descrizione fisica: 1 online resource (1 online resource (xiv, 479 pages) :) : illustrations
• Soggetto topico: Advertising - Social aspects; Advertising; Advertising - Social aspects - United States - History; Advertising - United States - History
• Soggetto geografico: United States
• Soggetto non controllato: Sales & marketing
• Note generali: The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License; Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.; Originally published as Johns Hopkins Press in 1998
• Nota di bibliografia: Includes bibliographical references (pages 387-451) and index.
• Nota di contenuto: part 1. Production as Progress. ; Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. ; Ch. 2. Owner-Manager Control of Advertising. ; Ch. 3. Printers, Advertisers, and Their Products. ; Ch. 4. Advertising Progress as a Measure of Worth -- ; part 2. Specialization as Progress. ; Ch. 5. Early Advertising Specialists. ; Ch. 6. Competition and Control: Business Conditions and Marketing Practices. ; Ch. 7. The Competition to Modernize Advertising Services -- ; part 3. Consumption as Progress. ; Ch. 8. Taking Advertisements toward Modernity. ; Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. ; Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II.
• Sommario/riassunto: Contains primary source material.; The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
• Titolo autorizzato: Advertising Progress
• ISBN: 1-4214-3417-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910524704603321
• Lo trovi qui: Univ. Federico II
• Serie: Studies in industry and society.