03007oam 22005654a 450 991052470460332120230912143807.01-4214-3417-2(CKB)4100000010461139(OCoLC)1137749327(MdBmJHUP)muse78192(oapen)https://directory.doabooks.org/handle/20.500.12854/88918(EXLCZ)99410000001046113920190830h20191998 uy 0engur|||||||nn|ntxtrdacontentcrdamediacrrdacarrierAdvertising ProgressAmerican Business and the Rise of Consumer Marketing /Pamela Walker LairdJohns Hopkins University Press1 online resource (1 online resource (xiv, 479 pages) :)illustrationsStudies in industry and societyThe text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International LicenseOpen access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.Originally published as Johns Hopkins Press in 19981-4214-3418-0 1-4214-3419-9 Includes bibliographical references (pages 387-451) and index.part 1.Production as Progress.Ch. 1.Marketing Problems and Advertising Methods as America Industrialized.Ch. 2.Owner-Manager Control of Advertising.Ch. 3.Printers, Advertisers, and Their Products.Ch. 4.Advertising Progress as a Measure of Worth --part 2.Specialization as Progress.Ch. 5.Early Advertising Specialists.Ch. 6.Competition and Control: Business Conditions and Marketing Practices.Ch. 7.The Competition to Modernize Advertising Services --part 3.Consumption as Progress.Ch. 8.Taking Advertisements toward Modernity.Ch. 9.Modernity and Success: Legitimating the Advertising Profession-I.Ch. 10.The Appropriation of Progress: Legitimating the Advertising Profession-II.Contains primary source material.The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.Studies in industry and society.AdvertisingSocial aspectsfast(OCoLC)fst00797762Advertisingfast(OCoLC)fst00797511AdvertisingSocial aspectsUnited StatesHistoryAdvertisingUnited StatesHistoryUnited StatesfastSales & marketingAdvertisingSocial aspects.Advertising.AdvertisingSocial aspectsHistory.AdvertisingHistory.Laird Pamela Walker1947-,1130017MdBmJHUPMdBmJHUPBOOK9910524704603321Advertising Progress2784175UNINA