LEADER 03007oam  22005654a 450 
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010   $a1-4214-3417-2
035   $a(CKB)4100000010461139
035   $a(OCoLC)1137749327
035   $a(MdBmJHUP)muse78192
035   $a(oapen)https://directory.doabooks.org/handle/20.500.12854/88918
035   $a(EXLCZ)994100000010461139
100   $a20190830h20191998  uy             0
101 0 $aeng
135   $aur|||||||nn|n
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAdvertising Progress$eAmerican Business and the Rise of Consumer Marketing /$fPamela Walker Laird
210   $cJohns Hopkins University Press
215   $a1 online resource (1 online resource (xiv, 479 pages) :)$cillustrations
225 0 $aStudies in industry and society
300   $aThe text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License
300   $aOpen access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
300   $aOriginally published as Johns Hopkins Press in 1998
311   $a1-4214-3418-0 
311   $a1-4214-3419-9 
320   $aIncludes bibliographical references (pages 387-451) and index.
327   $gpart 1.$tProduction as Progress.$gCh. 1.$tMarketing Problems and Advertising Methods as America Industrialized.$gCh. 2.$tOwner-Manager Control of Advertising.$gCh. 3.$tPrinters, Advertisers, and Their Products.$gCh. 4.$tAdvertising Progress as a Measure of Worth --$gpart 2.$tSpecialization as Progress.$gCh. 5.$tEarly Advertising Specialists.$gCh. 6.$tCompetition and Control: Business Conditions and Marketing Practices.$gCh. 7.$tThe Competition to Modernize Advertising Services --$gpart 3.$tConsumption as Progress.$gCh. 8.$tTaking Advertisements toward Modernity.$gCh. 9.$tModernity and Success: Legitimating the Advertising Profession-I.$gCh. 10.$tThe Appropriation of Progress: Legitimating the Advertising Profession-II.
330   $aContains primary source material.
330   $aThe book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
410  0$aStudies in industry and society.
606   $aAdvertising$xSocial aspects$2fast$3(OCoLC)fst00797762
606   $aAdvertising$2fast$3(OCoLC)fst00797511
606   $aAdvertising$xSocial aspects$zUnited States$xHistory
606   $aAdvertising$zUnited States$xHistory
607   $aUnited States$2fast
610   $aSales & marketing
615  0$aAdvertising$xSocial aspects.
615  0$aAdvertising.
615  0$aAdvertising$xSocial aspects$xHistory.
615  0$aAdvertising$xHistory.
700   $aLaird$b Pamela Walker$f1947-,$01130017
801  0$bMdBmJHUP
801  1$bMdBmJHUP
906   $aBOOK
912   $a9910524704603321
996   $aAdvertising Progress$92784175
997   $aUNINA