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Record Nr. |
UNINA9910524704603321 |
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Autore |
Laird Pamela Walker <1947-, > |
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Titolo |
Advertising Progress : American Business and the Rise of Consumer Marketing / / Pamela Walker Laird |
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Pubbl/distr/stampa |
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Johns Hopkins University Press |
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ISBN |
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0-8018-5841-0 |
1-4214-3417-2 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (1 online resource (xiv, 479 pages) :) : illustrations |
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Collana |
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Studies in industry and society |
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Soggetti |
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Advertising - Social aspects |
Advertising |
Advertising - Social aspects - United States - History |
Advertising - United States - History |
United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License |
Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. |
Originally published as Johns Hopkins Press in 1998 |
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Nota di bibliografia |
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Includes bibliographical references (pages 387-451) and index. |
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Nota di contenuto |
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; part 1. Production as Progress. ; Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. ; Ch. 2. Owner-Manager Control of Advertising. ; Ch. 3. Printers, Advertisers, and Their Products. ; Ch. 4. Advertising Progress as a Measure of Worth -- ; part 2. Specialization as Progress. ; Ch. 5. Early Advertising Specialists. ; Ch. 6. Competition and Control: Business Conditions and Marketing Practices. ; Ch. 7. The Competition to Modernize Advertising Services -- ; part 3. Consumption as Progress. ; Ch. 8. Taking Advertisements toward Modernity. ; Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. ; Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II. |
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Sommario/riassunto |
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Contains primary source material. |
The book is a documentary and pictorial examination of American |
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