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[null,null,"Autore",null,"Laird Pamela Walker <1947-, >"]
[null,null,"Titolo",null,"Advertising Progress : American Business and the Rise of Consumer Marketing / / Pamela Walker Laird"]
[null,null,"Pubbl/distr/stampa",null,"Johns Hopkins University Press"]
[null,null,"ISBN",null,"0-8018-5841-0"]
[{"$nulls":4},"1-4214-3417-2"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (1 online resource (xiv, 479 pages) :) : illustrations"]
[null,null,"Collana",null,"Studies in industry and society"]
[null,null,"Soggetti",null,"Advertising - Social aspects"]
[{"$nulls":4},"Advertising"]
[{"$nulls":4},"Advertising - Social aspects - United States - History"]
[{"$nulls":4},"Advertising - United States - History"]
[{"$nulls":4},"United States"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License"]
[{"$nulls":4},"Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program."]
[{"$nulls":4},"Originally published as Johns Hopkins Press in 1998"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (pages 387-451) and index."]
[null,null,"Nota di contenuto",null,"; part 1. Production as Progress. ; Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. ; Ch. 2. Owner-Manager Control of Advertising. ; Ch. 3. Printers, Advertisers, and Their Products. ; Ch. 4. Advertising Progress as a Measure of Worth -- ; part 2. Specialization as Progress. ; Ch. 5. Early Advertising Specialists. ; Ch. 6. Competition and Control: Business Conditions and Marketing Practices. ; Ch. 7. The Competition to Modernize Advertising Services -- ; part 3. Consumption as Progress. ; Ch. 8. Taking Advertisements toward Modernity. ; Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. ; Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II."]
[null,null,null,"Sommario/riassunto","Contains primary source material."]
[{"$nulls":4},"The book is a documentary and pictorial examination of American advertising from the Civil War to 1920."]