New challenges to international marketing [[electronic resource] /] / edited by Rudolf R. Sinkovics, Pervez N. Ghauri

• Pubblicazione: Bingley, : Emerald Jai, 2009
• Descrizione fisica: 1 online resource (431 p.)
• Disciplina: 658.84
• Soggetto topico: Export marketing; Business
• Soggetto genere / forma: Electronic books.
• Altri autori: SinkovicsRudolf R. <1966-> GhauriPervez N. <1948->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: New Challenges to International Marketing; Copyright page; Contents; List of contributors; Part I. Internationalization; Chapter 1. Introduction; Internationalization; Entrepreneurship and functional advancements; Collaborative relationships; Methodological advances; Acknowledgments; References; Chapter 2. The propensity to continue internationalization: A study of entrepreneurial decision-making in Australian service firms; 1. Decision-making in the internationalization process; 2. The propensity to continue internationalization: A model; 3. Research design; 4. Analysis; 5. Discussion ; 6. Managerial implications7. Conclusions; Notes; References; Chapter 3. Factors influencing the internationalisation process of UK firms in Asia; Research background and theoretical framework; Research methodology; Case study 1: Marks & Spencer in Hong Kong; Case study 2: Marks & Spencer in Thailand; Discussion: Case comparison; Conclusion; References; Chapter 4. Tourism as a leverage of internationalization for consumer goods firms: A case study approach; 1. Introduction; 2. Knowledge and internationalization; 3. Methodology and interview analysis; 4. Discussion and propositions ; 5. Concluding remarksNote; References; Part II. Entrepreneurship and Functional Advancements; Chapter 5. Relationships between the dimensions of international growth orientation, environmental turbulence, and strategic orientations; Multidimensional international growth and growth orientation; Methodology; Discussion and conclusions; References; Chapter 6. Internationalisation and technological innovation: Empirical evidence on their mutual relationship; Previous research on firm internationalisation and innovation; Theoretical frameworks and preliminary conceptual model; Methodology ; Analysis of the casesConclusions; Future research lines and limitations of the study; Note; Acknowledgments; References; Chapter 7. The role of innovative and entrepreneurial behavior in internationalization processes; Methodology; The 'innovation-related internationalization model'; The 'international entrepreneurship model'; Discussion and implications for international marketing; References; Chapter 8. Brand image perceptions across cultures: a study of symbolic and functional associations; Theoretical background; Method; Analysis and findings; Discussion of findings ; Managerial implications and further research suggestionsReferences; Part III. Collaborative Relationships; Chapter 9. Do firms create value through international strategic alliances?; Theoretical model; Methods; Analysis; Discussion; Limitations and directions for future research; References; Chapter 10. What causes break-ups? Factors driving the dissolution of marketing-oriented international joint ventures; Literature review; Theoretical framework and hypotheses; Data and method; Results; Conclusion and discussions; References ; Chapter 11. Geographic market diversification: A premium or discount in firm's value
• Sommario/riassunto: Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
• Titolo autorizzato: New challenges to international marketing
• ISBN: 1-280-77138-0; 9786613682154; 1-84855-469-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910455319003321
• Lo trovi qui: Univ. Federico II
• Serie: Advances in international marketing ; ; v. 20.