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Record Nr. |
UNINA9910455319003321 |
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Titolo |
New challenges to international marketing [[electronic resource] /] / edited by Rudolf R. Sinkovics, Pervez N. Ghauri |
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Pubbl/distr/stampa |
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Bingley, : Emerald Jai, 2009 |
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ISBN |
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1-280-77138-0 |
9786613682154 |
1-84855-469-9 |
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Descrizione fisica |
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1 online resource (431 p.) |
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Collana |
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Advances in international marketing, , 1474-7979 ; ; v. 20 |
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Altri autori (Persone) |
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SinkovicsRudolf R. <1966-> |
GhauriPervez N. <1948-> |
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Disciplina |
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Soggetti |
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Export marketing |
Business |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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New Challenges to International Marketing; Copyright page; Contents; List of contributors; Part I. Internationalization; Chapter 1. Introduction; Internationalization; Entrepreneurship and functional advancements; Collaborative relationships; Methodological advances; Acknowledgments; References; Chapter 2. The propensity to continue internationalization: A study of entrepreneurial decision-making in Australian service firms; 1. Decision-making in the internationalization process; 2. The propensity to continue internationalization: A model; 3. Research design; 4. Analysis; 5. Discussion |
6. Managerial implications7. Conclusions; Notes; References; Chapter 3. Factors influencing the internationalisation process of UK firms in Asia; Research background and theoretical framework; Research methodology; Case study 1: Marks & Spencer in Hong Kong; Case study 2: Marks & Spencer in Thailand; Discussion: Case comparison; Conclusion; References; Chapter 4. Tourism as a leverage of internationalization for consumer goods firms: A case study approach; 1. Introduction; 2. Knowledge and internationalization; 3. Methodology and interview analysis; 4. Discussion and propositions |
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