LEADER 05281nam 2200697Ia 450 001 9910455319003321 005 20200520144314.0 010 $a1-280-77138-0 010 $a9786613682154 010 $a1-84855-469-9 035 $a(CKB)1000000000799677 035 $a(EBL)453243 035 $a(OCoLC)608624547 035 $a(SSID)ssj0000340853 035 $a(PQKBManifestationID)11265608 035 $a(PQKBTitleCode)TC0000340853 035 $a(PQKBWorkID)10389968 035 $a(PQKB)11703468 035 $a(MiAaPQ)EBC453243 035 $a(PPN)170270807 035 $a(Au-PeEL)EBL453243 035 $a(CaPaEBR)ebr10333675 035 $a(CaONFJC)MIL368215 035 $a(OCoLC)550489831 035 $a(EXLCZ)991000000000799677 100 $a20090325d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aNew challenges to international marketing$b[electronic resource] /$fedited by Rudolf R. Sinkovics, Pervez N. Ghauri 210 $aBingley $cEmerald Jai$d2009 215 $a1 online resource (431 p.) 225 1 $aAdvances in international marketing,$x1474-7979 ;$vv. 20 300 $aDescription based upon print version of record. 311 $a1-84855-468-0 320 $aIncludes bibliographical references. 327 $aNew Challenges to International Marketing; Copyright page; Contents; List of contributors; Part I. Internationalization; Chapter 1. Introduction; Internationalization; Entrepreneurship and functional advancements; Collaborative relationships; Methodological advances; Acknowledgments; References; Chapter 2. The propensity to continue internationalization: A study of entrepreneurial decision-making in Australian service firms; 1. Decision-making in the internationalization process; 2. The propensity to continue internationalization: A model; 3. Research design; 4. Analysis; 5. Discussion 327 $a6. Managerial implications7. Conclusions; Notes; References; Chapter 3. Factors influencing the internationalisation process of UK firms in Asia; Research background and theoretical framework; Research methodology; Case study 1: Marks & Spencer in Hong Kong; Case study 2: Marks & Spencer in Thailand; Discussion: Case comparison; Conclusion; References; Chapter 4. Tourism as a leverage of internationalization for consumer goods firms: A case study approach; 1. Introduction; 2. Knowledge and internationalization; 3. Methodology and interview analysis; 4. Discussion and propositions 327 $a5. Concluding remarksNote; References; Part II. Entrepreneurship and Functional Advancements; Chapter 5. Relationships between the dimensions of international growth orientation, environmental turbulence, and strategic orientations; Multidimensional international growth and growth orientation; Methodology; Discussion and conclusions; References; Chapter 6. Internationalisation and technological innovation: Empirical evidence on their mutual relationship; Previous research on firm internationalisation and innovation; Theoretical frameworks and preliminary conceptual model; Methodology 327 $aAnalysis of the casesConclusions; Future research lines and limitations of the study; Note; Acknowledgments; References; Chapter 7. The role of innovative and entrepreneurial behavior in internationalization processes; Methodology; The 'innovation-related internationalization model'; The 'international entrepreneurship model'; Discussion and implications for international marketing; References; Chapter 8. Brand image perceptions across cultures: a study of symbolic and functional associations; Theoretical background; Method; Analysis and findings; Discussion of findings 327 $aManagerial implications and further research suggestionsReferences; Part III. Collaborative Relationships; Chapter 9. Do firms create value through international strategic alliances?; Theoretical model; Methods; Analysis; Discussion; Limitations and directions for future research; References; Chapter 10. What causes break-ups? Factors driving the dissolution of marketing-oriented international joint ventures; Literature review; Theoretical framework and hypotheses; Data and method; Results; Conclusion and discussions; References 327 $aChapter 11. Geographic market diversification: A premium or discount in firm's value 330 $aAddresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring. 410 0$aAdvances in international marketing ;$vv. 20. 606 $aExport marketing 606 $aBusiness 608 $aElectronic books. 615 0$aExport marketing. 615 0$aBusiness. 676 $a658.84 701 $aSinkovics$b Rudolf R.$f1966-$0938364 701 $aGhauri$b Pervez N.$f1948-$0115808 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910455319003321 996 $aNew challenges to international marketing$92114010 997 $aUNINA