05281nam 2200697Ia 450 991045531900332120200520144314.01-280-77138-097866136821541-84855-469-9(CKB)1000000000799677(EBL)453243(OCoLC)608624547(SSID)ssj0000340853(PQKBManifestationID)11265608(PQKBTitleCode)TC0000340853(PQKBWorkID)10389968(PQKB)11703468(MiAaPQ)EBC453243(PPN)170270807(Au-PeEL)EBL453243(CaPaEBR)ebr10333675(CaONFJC)MIL368215(OCoLC)550489831(EXLCZ)99100000000079967720090325d2009 uy 0engur|n|---|||||txtccrNew challenges to international marketing[electronic resource] /edited by Rudolf R. Sinkovics, Pervez N. GhauriBingley Emerald Jai20091 online resource (431 p.)Advances in international marketing,1474-7979 ;v. 20Description based upon print version of record.1-84855-468-0 Includes bibliographical references.New Challenges to International Marketing; Copyright page; Contents; List of contributors; Part I. Internationalization; Chapter 1. Introduction; Internationalization; Entrepreneurship and functional advancements; Collaborative relationships; Methodological advances; Acknowledgments; References; Chapter 2. The propensity to continue internationalization: A study of entrepreneurial decision-making in Australian service firms; 1. Decision-making in the internationalization process; 2. The propensity to continue internationalization: A model; 3. Research design; 4. Analysis; 5. Discussion6. Managerial implications7. Conclusions; Notes; References; Chapter 3. Factors influencing the internationalisation process of UK firms in Asia; Research background and theoretical framework; Research methodology; Case study 1: Marks & Spencer in Hong Kong; Case study 2: Marks & Spencer in Thailand; Discussion: Case comparison; Conclusion; References; Chapter 4. Tourism as a leverage of internationalization for consumer goods firms: A case study approach; 1. Introduction; 2. Knowledge and internationalization; 3. Methodology and interview analysis; 4. Discussion and propositions5. Concluding remarksNote; References; Part II. Entrepreneurship and Functional Advancements; Chapter 5. Relationships between the dimensions of international growth orientation, environmental turbulence, and strategic orientations; Multidimensional international growth and growth orientation; Methodology; Discussion and conclusions; References; Chapter 6. Internationalisation and technological innovation: Empirical evidence on their mutual relationship; Previous research on firm internationalisation and innovation; Theoretical frameworks and preliminary conceptual model; MethodologyAnalysis of the casesConclusions; Future research lines and limitations of the study; Note; Acknowledgments; References; Chapter 7. The role of innovative and entrepreneurial behavior in internationalization processes; Methodology; The 'innovation-related internationalization model'; The 'international entrepreneurship model'; Discussion and implications for international marketing; References; Chapter 8. Brand image perceptions across cultures: a study of symbolic and functional associations; Theoretical background; Method; Analysis and findings; Discussion of findingsManagerial implications and further research suggestionsReferences; Part III. Collaborative Relationships; Chapter 9. Do firms create value through international strategic alliances?; Theoretical model; Methods; Analysis; Discussion; Limitations and directions for future research; References; Chapter 10. What causes break-ups? Factors driving the dissolution of marketing-oriented international joint ventures; Literature review; Theoretical framework and hypotheses; Data and method; Results; Conclusion and discussions; ReferencesChapter 11. Geographic market diversification: A premium or discount in firm's valueAddresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.Advances in international marketing ;v. 20.Export marketingBusinessElectronic books.Export marketing.Business.658.84Sinkovics Rudolf R.1966-938364Ghauri Pervez N.1948-115808MiAaPQMiAaPQMiAaPQBOOK9910455319003321New challenges to international marketing2114010UNINA