{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":25,"n_cols":5,"rows_kept":25,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[3,2,3,3],[6,2,6,3],[7,2,7,3],[8,2,8,3],[9,2,9,3],[12,2,12,3],[13,2,13,3],[17,2,17,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910455319003321"]
[null,null,"Titolo",null,"New challenges to international marketing [[electronic resource] /] / edited by Rudolf R. Sinkovics, Pervez N. Ghauri"]
[null,null,"Pubbl/distr/stampa",null,"Bingley, : Emerald Jai, 2009"]
[null,null,"ISBN",null,"1-280-77138-0"]
[{"$nulls":4},"9786613682154"]
[{"$nulls":4},"1-84855-469-9"]
[null,null,"Descrizione fisica",null,"1 online resource (431 p.)"]
[null,null,"Collana",null,"Advances in international marketing, , 1474-7979 ; ; v. 20"]
[null,null,"Disciplina",null,"658.84"]
[null,null,"Soggetti",null,"Export marketing"]
[{"$nulls":4},"Business"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"New Challenges to International Marketing; Copyright page; Contents; List of contributors; Part I. Internationalization; Chapter 1. Introduction; Internationalization; Entrepreneurship and functional advancements; Collaborative relationships; Methodological advances; Acknowledgments; References; Chapter 2. The propensity to continue internationalization: A study of entrepreneurial decision-making in Australian service firms; 1. Decision-making in the internationalization process; 2. The propensity to continue internationalization: A model; 3. Research design; 4. Analysis; 5. Discussion"]
[{"$nulls":4},"6. Managerial implications7. Conclusions; Notes; References; Chapter 3. Factors influencing the internationalisation process of UK firms in Asia; Research background and theoretical framework; Research methodology; Case study 1: Marks & Spencer in Hong Kong; Case study 2: Marks & Spencer in Thailand; Discussion: Case comparison; Conclusion; References; Chapter 4. Tourism as a leverage of internationalization for consumer goods firms: A case study approach; 1. Introduction; 2. Knowledge and internationalization; 3. Methodology and interview analysis; 4. Discussion and propositions"]
[{"$nulls":4},"5. Concluding remarksNote; References; Part II. Entrepreneurship and Functional Advancements; Chapter 5. Relationships between the dimensions of international growth orientation, environmental turbulence, and strategic orientations; Multidimensional international "]
[{"$nulls":4},"growth and growth orientation; Methodology; Discussion and conclusions; References; Chapter 6. Internationalisation and technological innovation: Empirical evidence on their mutual relationship; Previous research on firm internationalisation and innovation; Theoretical frameworks and preliminary conceptual model; Methodology"]
[{"$nulls":4},"Analysis of the casesConclusions; Future research lines and limitations of the study; Note; Acknowledgments; References; Chapter 7. The role of innovative and entrepreneurial behavior in internationalization processes; Methodology; The 'innovation-related internationalization model'; The 'international entrepreneurship model'; Discussion and implications for international marketing; References; Chapter 8. Brand image perceptions across cultures: a study of symbolic and functional associations; Theoretical background; Method; Analysis and findings; Discussion of findings"]
[{"$nulls":4},"Managerial implications and further research suggestionsReferences; Part III. Collaborative Relationships; Chapter 9. Do firms create value through international strategic alliances?; Theoretical model; Methods; Analysis; Discussion; Limitations and directions for future research; References; Chapter 10. What causes break-ups? Factors driving the dissolution of marketing-oriented international joint ventures; Literature review; Theoretical framework and hypotheses; Data and method; Results; Conclusion and discussions; References"]
[{"$nulls":4},"Chapter 11. Geographic market diversification: A premium or discount in firm's value"]
[null,null,null,"Sommario/riassunto","Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring."]